Work old


Parcel (acquired by walmart)

CTO 2013–2018

Same-day and last-mile delivery company based in NYC, built for the age of e-commerce, providing a superior customer experience through offerings like schedulable same-day deliveries. Acquired by Walmart in 2017.

I designed and built everything from the first MVP to the final production systems powering thousands of deliveries each day, in addition to being responsible for designing marketing/branding assets, running data analytics, technical writing/documentation, financial modeling, and more.

Systems built

  • Warehouse management system (WMS)

  • Delivery/dispatch management system (DMS)

  • Delivery driver app

  • Shipping label generation/order API

  • Customer delivery tracking

  • Interactive SMS scheduling & notifications

  • Client delivery dashboard

  • Website content management system (CMS)



co-founder 2013-2014

Online marketplace for students to find and offer sublets. Easy, affordable, and reliable solution to find short-term housing and fill empty rooms for the hundreds of thousands of students and interns in NYC.

Led customer discovery and engaged in Lean LaunchPad methodology. Team lead for everything product/design/UX/engineering. Responsible for content marketing and video production. Developed financial models, analyzed CAC/LTV, and formulated business model.

Systems built

  • Responsive mobile-friendly interface

  • Inventory management system (IMS)

  • Messaging system

  • Financial transaction system




Worked with over 50 clients.


  • MVP design/development

  • Lean startup consulting

  • Branding/identity

  • Icon design

  • UI design

  • Website design

  • Web app development