Parcel — CTO


Parcel (acquired by walmart)

CTO 2013–Present

Same-day and last-mile delivery company based in NYC, built for the age of e-commerce, providing a superior customer experience through offerings like schedulable same-day deliveries. Acquired by Walmart in 2017.

I designed and built everything from the first MVP to the final production systems powering thousands of deliveries each day, in addition to being responsible for designing marketing/branding assets, running data analytics, technical writing/documentation, financial modeling, and more.

Systems built

  • Warehouse management system (WMS)

  • Delivery/dispatch management system (DMS)

  • Delivery driver app

  • Shipping label generation/order API

  • Customer delivery tracking

  • Interactive SMS scheduling & notifications

  • Client delivery dashboard

  • Website content management system (CMS)